3rd BOOK FAIR IN ISTRIA
Terra Incognita

8th – 18th December 1997
Portarata Square, Old Mall

After the galleries Capitolium and Diana hosted its first two editions, the Fair moved to another space. A ruinous old building located in the vicinity of the Arch of the Sergi and called Old Mall by Pula's residents hosted 107 Croatian publishers with almost 4,000 book titles. Fair's catalog was presented as a noteworthy and, at that time, unique list of publishers and the most recent book titles in Croatia. 

The novelty of the Third Book Fair were announcements about the Fair and its events, appearing daily in the then-new medium – the Internet.
The Best Book Contest, also inaugurated that year, was won by Branko Fučić for Terra Incognita. 

Parallelly to the Book Fair, the first Recycled Goods' Fair in Istria took place, and for ten days, the visitors and bypassers could view its exhibits placed in the glass windows of the Old Mall. The unique dolls made by Gordana Majnarić were exhibited at the Recycled Goods' Fair under the name Birds of Feather Flock Together. The organizers take special pride in the third edition of the Fair because it brought attention to the devastation and commercialization of the emblematic city spaces.